Disney CEO Bob Iger is facing significant backlash following the disappointing box office performance of the highly anticipated live-action adaptation of “Snow White.” Recent reports indicate that the film has incurred losses exceeding $300 million, prompting Iger to enter damage control mode as criticism mounts from both fans and industry insiders.

The controversy stems from various factors, including an extensive marketing campaign, costly overseas promotions, and a production budget that ballooned due to multiple rounds of reshoots. Despite an initial box office opening of around $80 million, analysts deem the film a financial failure given its massive budget.

Iger has publicly defended the film, asserting that the criticism it has received is disproportionate and politically motivated. In a statement, he emphasized the film’s commitment to diversity, equity, and inclusion, arguing that the backlash reflects broader societal issues. He encouraged audiences to judge the film on its own merits rather than succumbing to what he termed “noise” from critics.

The film’s reimagining of classic characters, including the absence of the traditional prince and alterations to Snow White’s backstory, has drawn particular ire. Critics have labeled these changes as unnecessary deviations from the original material, while Iger has maintained that they were essential for modernizing the story.

As Iger prepares to step down from his role in 2026, the fallout from “Snow White” may define his legacy at Disney. The company’s reluctance to pivot from its current creative direction has sparked discussions about the future of Hollywood studios grappling with evolving audience expectations.

With the film’s performance under scrutiny and the criticism showing no signs of abating, the coming months will be crucial for both Iger and Disney as they navigate this turbulent chapter in the company’s history.